Due to the power that the male gaze holds, women watch themselves in order to uphold the standards by which society holds them to. "A woman must continually watch herself" (Berger 46). A woman must be able to cook, clean, do laundry, be a good spouse, be able to have children, nurture the children, dress decently, has to sit with her legs crossed, etc. These are all examples of what society holds women accountable to, so therefore men have power in how women should behave, should act and should be. The male gaze analyzes the woman and determines if she is capable of doing all that, which allows the man to see if she's a good partner for him.
The pervasive aspect of the look comes from how attractive the woman may appeal to the man. The way she walks, she talks, what she wears and how she presents herself. Men have always been physical beings who enjoy touching, enjoy seeing as opposed to women who are often portrayed as emotional beings. "Nakedness was created in the mind of the beholder" (Berger 48). The beholder here is the man, which is why there exists such a large volume of nude illustrations of women in art and why so many magazines feature women who are most of the time half-naked. This appeals to the many men who gaze at the many women found in many art exhibitions and magazines such as playboy, and 85% of the nudes found in the metropolitan museum being female.
Maxim January 2012 Edition
The image above is used to further emphasize how the male gaze has affected media and what and how something such as the Maxim magazine becomes published.
That gaze has developed over time due to the amount of racial discrimination which was present in media throughout the course of the past century. As stated by Hooks, movies portrayed black women as being nothing like they are in reality. In cinema they were nothing more than amusement for the audience, mostly whites, something akin to a Jim Crow character. This is where the development took place, instead of the gaze being directed to white folk as a form to rebel against their oppression. It was now directed to the many forms of media which depicted black women incorrectly, challenging the many films and series of media, no longer accepting of that image that described them incorrectly.
I enjoyed how Kevin broke down the analytical, and the persuasive part of the male gaze. Especially, the part about the black female in cinema being mere amusement makes me wonder does this still rein true for some folks.
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