Semester Project: Public Relations and Women

Edward Bernays

My semester project leans a bit toward psychology and focuses on the "father of public relations" known as Edward Bernays who used his uncle Sigmund Freud's theories of the subconscious or unconscious mind that all humans possess. While Freud's work was primarily based on his psychological curiosities, Bernays used that work for the benefit of corporations through his manipulation of the media, magazines, newspapers, and even influential personalities.

While I originally wished to expand much more on the work of Bernays and the different fields he used his techniques in, I realized that covering all that up would make the project too long and would then end up lacking any primary focus. I therefore decided to focus his influence as far as women were concerned and mentioned his other work only a bit in comparison.

Video

Bibliography

Bernays, Edward. Propaganda. Brooklyn: Ig Publishing, 1928. Print.

Bernays, Edward. Publicizing the Fashion Industry. 1925-27.TS, na.  Library of Congress, Washington.

The Century of the Self. Dir. Adam Curtis. BBC, 2002. Film.

Stuff They Don’t Want You To Know. “Edward Bernays 1: Torches of Freedom.” Online video clip. Youtube. Youtube, Nov. 16 2012. Web. Dec. 1 2013.

<http://www.youtube.com/watch?v=druOAHVKHCQ>

LYNX/AXE Excite. Advertisement. January 2011. Television.

Katrina Earnst. “Natural Envy: History of the Color Green in Fashion”. Photograph. March 17, 2011. On this Day in Fashion. onthisdayinfashion.com. Web. December 1, 2013.

“I Shop Therefore I Am”. Photograph. N.d. Feminist Art – Barbara Kruger. Arthistoryarchive.com. Web. December 1, 2013.