This project is about the representation of women in the media. It primarily focuses on the sexist representations and how those have morphed just as technology too has morphed. The project comprises of several illustrations of ads and critically analyzes each questioning the reasons behind their unique creation. Moreover, the project takes the form of a created blog that will continuously be subjected to updates. It takes on the angle of a critic attempting to critically deconstruct notions of the male gaze and ask in-surmounting questions like why this male gaze exists in the first place.
According to John Berger in "Ways of Seeing" Women are depicted in a quite different way from men—not because the feminine is different from the masculine but because the ‘ideal’ spectator is always assumed by the male and the image of the woman is designed to flatter him” (Berger p.120) He tells the reader that contemporary status quo society has deemed the woman as an object for the existence of male enjoyment and gratification. They exist soley to please, this blog was created for the primary reason of breaking this discourse or at least helping to fight it through the use of social media techniques. Women's center tells us that, "girls as young as age six are beginning to see themselves as sex objects” (Women’s Media Center p. 43). One might ask the question why this is the case? there is a simple answer and the media is to blamed. Corporate media and promoted a breed of propaganda that has been immbolizing the masses for decades. A discourse poisoned by the male gaze and the creation of this blog through the usage of social media is seeking to fight that.
Works Cited
Berger, John. Ways of seeing. London: British Broadcasting Corporation :, 1977. Print.
hooks, bell. "Facing Difference: The Black Female Body." Art on my mind: visual politics. New York: New Press :, 1995. 94-100. Print.
Klos, Diana M. The Status of Women in the U. S. Media 2013. Rep. N.p.: Women's Media Center, 2013. Print.
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